What is CustDev?
Customer Development (CustDev) is a methodology for building products that customers actually need and will pay for. Learn what it is, why it matters, and how to conduct CustDev interviews.
2025-03-05
Articles
How to Conduct Customer Development Interviews (Step-by-Step Guide)
A practical step-by-step guide to running effective CustDev interviews. Learn how to prepare, who to talk to, what to ask, and how to turn insights into actionable product decisions.
2025-03-06
20 Customer Interview Questions Every Startup Should Ask
The essential questions to validate your problem, solution, and market. Use these in your next CustDev interviews to uncover real pain points and willingness to pay.
2025-03-06
Customer Discovery vs Market Research: What's the Difference?
Both involve talking to customers, but the goals and methods differ. Learn when to use customer discovery, when to use market research, and how they complement each other.
2025-03-06